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Newsletter n.04 - April 2004

Pay attention to the prices of the raw materials!

Personal message:

You will find here,  a message which is to you personally adressed.           

The subject one of the month

Introduction to marketing

Marketing Purchase

• The wallet purchase

• Meta-marketing 

• The purchaser of the future

Purchasing Actualit?ze="2">L' and tendencies

Concr?ment to speak

• Synergies import/export

• A?de of the case proposing the customer in the purchaser

Diary inotti 

small a d?uner within a framework tr? agr?le... Hostellerie of the Abbey of the Apple orchard??stat will accomodate you with me this Saturday April 17, to speak about our m?er. 

Seek by key words 

To come:

National subscription, click here to know some more.

The premi? Free Newsletter consacr??a relation acheteur/vendor?a n?ciation and with the interactions Purchases and Sale, seen by the two parts. 

Premi? publication: 5 f?ier 2004. In knowing more or to be registered,  click 

The Letter of free Communication consacr?aux Purchases and with the Purchasers. 

Premi? publication: the 18 d?mbre 2003. In knowing more or to be registered,  click 

THE MERCURY BAROMETER

The semi-annual letter of analysis of the march?e use of the foncion Purchases and Approvisionnement

Premi? publication: June 2004. In knowing more or to be registered,  click 

One can, and one must, to put the question. We are not us not deadened on this relative s?rit?n' have not manqu?ertains indicators who?ient rest?au artificially green...?

1,1975 USD: it is what 1 was worth yesterday euro, passing by again for the premi? time of then November 27, 2003, the psychological bar of the 1,20. Tendency confirm?aujourd' today with a value of 1,1924. Nothing dramatic good will say to me... Is the growth with go, more than 4,5% in the USA, Pr? from 2% in France... M?ance.

Admittedly, the growth seems?e l?mais with it, its quota of cons?ences, of which, in particular, inflation. Well S? that us, with the purchases, that makes one moment that one follows the upward movements on some mati?s. But hadn't the consumer seen him his prices touch too much? On the contrary... the great distribution bludgeons on the falls of price. The inflation which would be likely to touch it frightened the?nomists who fear that it stops fragile the?ilibre recovery.

Then, at engine (the USA), the EDF (f?rale am?caine banks) has trouv?a solution: to go up the directing rate. The cr?t goes co?r expensive... But especially, to place its money in USD will become more r?n?tor... I you?rgne all d?ils of the m?nisms?nomic concerned. The cons?ence it is that the USD will be reinforced face?' euro.

In this sc?rio, we are likely to see tr?rapidement the v?tables rise of the mati?s, whose courses are exprim?pour the majority in USD, catching up with us, and this, tr?s?ement. This tendency will be can?e slowed down by an increase in the BCE of its own directing rates... With the proviso of r?ir more quickly than usually... But, my analysis is that we are with the doors of this new way.

What can one make there? - but, our job of purchaser! Not to lower the arms and, malgr?Pour this economic situation d?vorable, r?iser of the Co falls? (total gets along) and to continue?attre the march?out by seeking?aire better than our competitors, of the solutions exist. We will approach them in next the num?. You can always contact us if you cannot wait until L?.

 Well?ous

To read in the next publication of May

Tools and methodology of r?ction of Costs (subject of the month, with the contribution of Jean-Marc Gallaire, consultant)

The benchmark and "the way of the two sabres" 

Not partial of our survey on the wages

INTRODUCTION TO MARKETING

D?nitions of Larousse

Marketing [ marketin ] N masc. (Engl. word). Together techniques and m?odes put in uvre by a company to exert its activit?ommerciale and to direct it according to the needs. (marketing includes/understands in particular the?de march?la publicit?la promotion, the distribution, the marchandisage, the sale.) Official synonyms: march?e, mercatic.

Is marketing thus a whole of techniques and m?odes to which have recourse the modern companies for ma?iser the processes of design of the products and the services, on the one hand, of d?rmination of their price, their syst? of distribution and promotion, in addition. In the words "marketing", "mercatic", "march?e" is the Latin root merx ("goods"), of mercus (the "march?uot;), who locates the subject in the field of the?anges of goods and services, of the essential transactions?a production of the richnesses and?a?nomic life. Marketing is indeed with the c.ur of the contemporary r?it?ie. Gr.? ?ui, one can conna?e the needs, the pr?rences and the behaviors of the consumers, to d?nir caract?stic products or services being able to gain succ?commerciaux aupr?de targets clearly identifi?, to choose the syst?s distribution allowing the meeting of these goods and services with the purchasers, to take the advertising and promotional actions aupr?des selected targets.

In order to ensure itself of the reasonable chances of succ? the company makes carry out a?de march?qui includes/understands, sch?tiquement, the following?pes: the s?ction of groups of customers having needs sp?fic, the d?nition of their go?, the d?nition of the product or the service, the calculation of Co?, the?de of the channels of distribution and the means of sale, the fixing of the price and the analysis of the rentabilit?Si the d?sion of launching of the product is taken, the principal effort to?ournir is of a commercial nature, and all the means of action will have?e coordonn?pour to ensure the promotion of the product. In order to better supervise the?lution of the sales and v?fier who the modifications are contribution? at the appropriate time?a marketing policy, the large companies have cr?des chiefs of products and d?mit?es centers of profit.

Is marketing thus a m?odology of appr?nsion of the march? of ad?ation of the offer of?eux company Ci and sometimes of influence of these march? Although this m?odology is appliqu?quasi exclusively?a sale, that is to say the downstream part of the company, it can tr?bien apply?' other fields, in particular?' upstream, with the purchases.

We will find in the analysis marketing purchase our four "P", in the?de of the product (let us be us opposite a standard, an end of lifetime, etc), price (one will often intend to speak about "price march?quot; but that is it with the Juste?), place (o?rouver of it our product makes and how to convey it until?otre place of need) and of promotion (let us be us the target of our supplier, and how to sell our need to him to become it).

And finally, Purchases, from their natural position? the crois?de all the ways of communication of the company, play a R? important in what we can call transverse marketing. In particular by establishing the link, which so cruelly misses in many cases, between the sale, the production and the provisioning.

We thus will approach the following points successively: 

1. Br? history of marketing 

2. The diff?ntes possible orientations of marketing 

3. The m?odology marketing 

4. Marketing with the purchases 

5. Marketing purchase 

6. M?-marketing

To see the continuation of the article

The d?rche marketing purchase rests on a permanent to and from enters, on the one hand, the needs for purchase and the capacit?u march? r?ndre?es waitings, in addition. This in order to d?miter its march?d?miter internal stresses and conna?e the competitors?' purchase, initially, then in a spirit of conqu? march?dans the second time.

Is the difficult?ajeure of the person in charge purchases for a company to correctly d?nir its need and its march?En analyzing this m? march?ous five?airages (what?, who?, when?, how? and why?) the competitors and waitings can vary appreciably.

Once that effectu?il will be able?luer its influence face?es suppliers to?artir of three indicators: 

• The sales turnover purchase 
• The share of march?bsp;
• The rate of p?tration

ANALYSIS OF The WALLET

D?nition of the product

It is advisable above all to d?nir without ambigu?s the product?di?ous the shape of a functional schedule of conditions. One will stick?lement? ?di?ous to chart the purchases. Who ach? what, and how. 

D?nition of the segments of purchase

This product, smaller?ment of the analysis, forming part of a larger unit, whose caract?stic communes will have? d?nies with the pr?able, appel?ous-Family. The Subfamily making it-m? part of a larger unit appel?amille, making him m? ?lement part of a purchase group. The quantit?e levels is li??a complexit?es purchases, it is however d?nseill?' in d?sser 4, for reasons of lisibilit?La consolidation of these subsets constitutes the totalit?es purchases of the company.(to read the continuation of the article)

M?-Marketing

M?-marketing is a new concept, it is with marketing what is Supply Chain Management with flows of mati?s and of information. It gathers in him m? the whole of the concepts d?lopp? above, and coordinates the diff?ntes actions engag? of mani? to?btenir the vision of most total company, its product and its sp?ficit?au c.ur m? march?et either in its p?ph?e... (to read the continuation of the article)

The purchaser of the future...

Marketing purchase is a discipline of sciences of management whose?de comprises many?eils. The advantage of the m?ode is especially of?ter two types of risks. The first r?lte risk of an approach exclusively fond?sur the "good direction", o?' intuition and the exp?ence is the major justifications of the analyses and the choices marketing matter? In this case, it quickly becomes difficult for the d?dor to slice between these diff?ntes opinions. The second r?de risk in an exhaustive pr?ntation of techniques sophistiqu? whose superposition ends up harming? size="2">Le marketing purchase is a discipline of sciences of management of which the?de the catch of d?sion: the d?dor does not distinguish the finalit?u marketing tr?clairement any more. (to read the continuation)

International purchase ... pl?asme!

Whatever the major convictions of the purchaser, it would be to make a serious fault that of n?iger sources potentially int?ssantes for the company. In our acute world of competition, the sanction could result quickly in a loss of comp?tivit?ou of r?ltat. With term, it is the bankruptcy.

Then only, according to crit?s of s?ction and the sp?fic constraints?on activit?u?a political, the company will retain the sources which appear to him, overall, the best.

In measurement o?ette vision of the purchase can have only international dimension, even quite simply world (?mologiquement total as our Anglo-Saxon friends say), we can affirm that the formula "Purchase international" is a pl?asme... (to read the continuation of the article)

Giddiness of the lib?lisation of the?anges

Ph?m? of mode, strat?e of the sheep, or n?ssit?e survival, the passion for the "exotic" purchases if it did not reach you yet, will not delay?e to make. By waves successive, and sectoral, the importation of products more and more?bor?se makes syst?tic...  (to read the continuation of the article)

"local" suppliers versus suppliers "low costs"

This play, local suppliers, not b?ficiant Co? r?its of hand of uvre, or extensible working time? the desire, do not leave gaining. They do not have gu? chances face?es suppliers, if one bases oneself on the only price in any case. (to read the continuation of the article)

Limits of universalization

The true limits of the universalization of the purchases are, in finalit?nbsp; of?nomic nature.

Indeed, physical flows of the goods, give place?a invoicing of transport charges (and of payment of rights and various taxes) which, if they are a valoris??or right price for the collectivit?abandon flags of convenience, more strict r?ementation of the working time of the road drivers...) go quite naturally r?uilibrer comp?tivit?(to read the continuation of the article)

A direct cons?ence: the ma?ise of a language?ang?

In the case of the Chinese company implant??ahors it is absolutely?dent: the person in charge for the site, Chinese, speaks the fran?s perfectly. He will be m? of all the purchasers (not, not of speaking fran?s!) : they will owe all, if not ma?iser, to communicate in a language other than their mother tongue.(to read the continuation of the article)

?olution of the m?er and its teaching

The m?er thus require more and more comp?nces in the techniques of the international trade, in the capacit? to communicate and??cier in a language?ang? and in the appr?ation of the cultural diff?nces.

Do the formations?luent by cons?ent in the m? feel: (to read the continuation of the article)

Actualit?a > and tendencies

The mati?s flame, but we do not realize there yet too because of the weakness of the Dollar. China, which p? pr?de 25% of the world consumption of steel and D' aluminium, is often montr?du finger... But only the person in charge for the crisis is it? If one discussed Saturday morning??stat of it...

Growth without?at

With does an increase of 0,2 %, the growth of the GDP in 2003 have? weakest since 1993. This report owes?e nuanc?ar the pr?nce d.une acc?ration in d.ann medium? Apr?une quasi r?ssive?lution in first half of the year, the growth returned in the second six-month period towards rates/rhythms close to 2 %. This recovery originated in the strong expansion of l.environnement world of the zone euro, which has g?r?line-height: 100%; margin-signal: 0; margin-bottom: 0"align="left ">  a red?rrage of exports and favoris?n recovery of anticipations of the contractors. However, the assessment of 2003 carries the mark of difficult the d?t d.ann?nbsp;: l.emploi salari?riv? baiss?e 50000, entra?nt a rise of 0,4 point of the rate of ch?ge ; the deceleration of the public receipts has in addition port?e d?cit public?, 1% of the GDP (to read the continuation)

Synergies Import/export 

STATIONS Of EXPANSION ?ONOMIQUE

Do wheels essential of the device d.appui with the trade ext?or, the 166 Missions?onomic ensure of mani? compl?ntaire of the missions of souverainet?t of the missions d.appui?.internationalisation of the companies fran?ses.

Both activit? who nourish themselves mutually, d.accompagnement allow d.assurer the continuit?ans l.effort companies on the march?ext?eurs.

1 the missions r?liennes and of int?t g?ral:

The R? ?onomic Missions is pr?eux and allows central?.administration to lay out d.une information strat?que for d?rminer and to optimize the position of France in the places of consultation and n?ciation multilat?ux, r?onaux or bilat?ux.

2 the mission of support to the companies:

The?onomic Missions inform and advise the companies in phase of prospection and d.implantation, but?lement in their phase of search for new sources. 

For r?ndre with the needs more and more pr?s and various for the purchasers or exporters, confirm? or not, l.action of the Stations s.est d?ac?de l.exportation towards l.investissement, the partnership and the sourcing, of quantitative l.information qualitative?.information. 

Do the?onomic Missions play d.autre share a R? important of promotion of l.image and the products of France aupr?des autorit?comme of the world?nomic, financial and industrialist of their country of r?dence. (to read the continuation of the article)

A?de of case proposing the Customer in the purchaser

inotti.com has d?lopp?n certain number of?des of case, functioning in an environment of company reconstitu? A m? virtual environment being able to comprise several modules treating?haque time probl?tic a purchase. 

The module "Purchase pro-commercial" of the environment Plaqu' art proposes the interactions that there can be between the service purchases and the sales department, while insisting on the communication. Indeed, if the actions of the purchases are often positive for the final Customer, one communicates badly on these derni?s and often not retranscribed in competing advantages or marketing.  These modules are available on request aupr?d' inotti.com, with, for the trainers, their notes p?gogic and standardized test solutions. Of course, inotti.com can animate them within the framework of a s?naire will intra...

April 17 ?a href="../acceder_a.htm">l' Hostellerie of the Abbey of the Apple orchard??stat, of 8h?l ?a href="../acceder_a.htm">l' Hostellerie 10h, we will accomodate you for Small D?uner Discussion around the th?s "the crisis of the mati?s and in particular of steel", "to better communicate the purchases" and "the benchmarking". There is no obligation, no price?ayer.  The occasion, can?e, to find a r?nse?ne question of actualit?/font >